Here is the simple explanation to what it is I am trying to do…
Currently, iHeartTeas is just little old me trying to make room for new teas in my cupboard with the occasional custom blend I create using aforementioned tea. I have had more success than I had ever anticipated with minimal to moderate effort. That is the “Good News.” The “Bad News” is trying to figure out what’s next. It isn’t really “bad news” more like difficult decisions that need to be made.
Luckily, I don’t have a lack of ideas. In fact, I have more ideas than I know what to do with. Believe it or not that is actually a problem because I truly need to streamline my thoughts and come up with a real working model and set some goals. I can’t believe I am at this point. It’s that point where the dream meets reality and it’s time for me to make some tough choices. Such as…
Where am I am going with this?
Do I keep doing what I am doing?
Should I make an attempt at growth?
If I make an attempt at growth, do I go all in and make big risks or take it slow?
What sort of time and energy can I devote this venture?
What sort of money can I invest in myself?
What makes me different from all the others out there offering the same thing?
What level of growth will I be satisfied with?
I feel I have some answers to the following questions but they are not as clear as I’d like them to be. I am a cautious individual. Although, this is a valued trait it can also be a hindrance. It has often caused me to stall in my efforts. However, I believe I have figured out a way to prevent this from happening.
What I need are the “best of the best” ideas I can muster. I am planning on going in cautious at a reasonable pace. I am not in a rush to bring in the big bucks nor do I need to take any unnecessary risks. As I always say, “if you can’t do it right the first time don’t do it at all.” In other words, “don’t cheap out on yourself and really put in 100%.”
Here is the plan: Clear the “chaos” in my mind.
Step 1: Write down my goals for iHeartTeas (ex: What type of business would I like to be, what would make me happy, what would I like to offer? Do I want to be a business?)
Step 2: Determine who I want to work with. (ex: Wholesalers, schools to learn new skills, internet advertising services, etc.)
Step 3: Determine How Much Time and Money to invest. (ex: No need to explain this one. Pretty sure everyone understands this challenge.)
Step 4: Determine what I will provide. (ex: tea, accessories, etc.)
Step 5: Determine what will make me unique. (ex: why shop at iHeartTeas, what can I offer that is one of a kind, what’s my niche, etc.)
Once I can adequately answers these questions and feel comfortable with my answers will I have hopefully brought order to the chaos and potentially launched something amazing. It has always been my dream to do something like this. We are a family of successful entrepreneurs and that drive and determination runs through my veins.
To be continued…
*Spoiler – There WILL be more to come from me at iHeartTeas. It will be fun and distinct. More products and teas will be on their way. It will be slow with an eventual larger increase come July 2012. Wish me luck and I thank you in advance for your support.